Melville Brand Design |

contemporary issues

Project:Simón Ese AW12/13

Brand Design For A Sustainable Fashion Label

Simón Ese is a sustainable casual label for men. Simón Ese is designed and managed in Munich. The collection is produced in Mexico with recycled materials and fair "treated" workers. We have contributed type, logo and the lookbook.

Project:Empt PR Stationary

Business Papers For A PR Consultancy

Inga Empt is the owner of a small PR consultancy. She is specialized in fashion clients. Tangibility is - beside the optics - the most important attribute of fashion hence we have paid a lot of attention to the right feel and touch when selecting paper for her corporate design.

Project:Levi's Ankle Skinny Mailing

Every Rainbow Has A Curve

This is a rather straight forward info mailing for journalists in Germany, Austria and Switzerland. A set-card-leporello comes in a card board pocket which is closed with a black rubber band. Card board is still one of our favourite materials: In this case it fits the brand naturally, it is a rather untreated material, is durable and gets patina. The levi's batwing logo was printed in red, the black letters by hand with a stamp.

Project:j'ai mal à la tête AW12/13

Lookbook / Video For A Fashion Label

Fresh from the press for Berlin´s Fashion Week there comes the new lookbook by new talent designer Anja Pawlik with her label "j'ai mal à la tête". Together with photographer Daniel Sommer we cared about image- / lookbook-shooting, layout and an animation of a short collection-video. In order to find the perfect set for the campaign pictures the backgrounds where illustrated by Johannes König.

Project:Hardcore Book Covers

New Titles For Heyne Hardcore

Fresh from the press are a bunch of Heyne Hardcore books for which we have developed the covers in 2011.

Frisch aus der Buchpresse: Ein Haufen Heyne Hardcore Bücher für die wir die Cover in 2011 designed haben.

Project:häberlein & mauerer - Client Mailing

Re-Positioning the agency

"we make people love a brand" is the claim and new positioning statement of communication agency häberlein und mauerer (Munich, Berlin). We created a tangible mailing to inform all their clients and partners of the widened services and the new website. 3mm thick card with debossed type, green edges on the card, wax sealed green envelope.

Project:Power To The People

The revolution ain't over. But this is how it began.

Hardly any pictures published during and after the revolution in Egypt delivered such a close look at the action like Christian Minke's pictures. It was during the protests that he had sent us his first impressions from internet cafés that were still in function. Christian had gotten in the midst of the revolution by chance. Being a street artist he had other more harmless plans in the Middle East. A selection of these pictures had previously been published in slanted magazine along with an interview.

Review:Books

Not For Sale - For Promo Only

Victionary recently published "Not For Sale - For Promo Only" a book about the new direction in promotional design. Besides various international design studios it features four Melville projects.

Project:Sony Ericsson Xperia Active

Audio-Video Card – The marrige between digital and analog

The new Sony Ericsson Xperia Active is water-resistant. This function is shown in a short video. Melville's task was to make sure to bring the message home; the usual competition: The delete button, the firewall and the spam filter. Our card is now destined to land the video on the right desk and make an impression.

Project:holyGhost Lookbook

Lookbook For A Fashion Label

holyGhost is urban apparel for the city's heroine. The look: simple yet unconventional. All out of Munich. Melville looks after the graphic appearance.

holyGhost ist urbane Mode für die Stadt-Heldin. Der Look: Einfach und unkonventionell. Am Standort München. Melville kümmert sich um das grafische Erscheinungsbild.

Credits:
Layout & Design – Melville Brand Design
Photography – Andreas Ortner (campaign), Florian Deventer (lookbook),
Image processing – Bildergut

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