Melville Brand Design |

contemporary issues

Project:Deutsche Jugendherbergen

Orientation system German Youth Hostel, Lenggries

The Youth Hostel in Lenggries (Upper Bavaria) has been refurbished in 2011. Melville Brand Design's task was to design an informative orientation system for the hostels many rooms and functions matching the house's sportive and honest appeal.

Project:KVASS - So erfrischend wie Brot

Brand Design For A Russian Soda

KVASS - Russian Soda. This is 1000 years tradition to squeeze refreshment out of bread. As the name implies it is a drink that is a solid component of the refreshment and thirst-quenching culture in the Russian-speaking countries. As one assumes by the origin: It is not without alcohol. Up to 1,5% are in each bottle. To find out more about KVASS visit the website that we have designed: www.kvass-russian-soda.com

Project:holyGhost Lookbook FW 12/13

Lookbook For A Fashion Label

HolyGhost - a fashion label for urbane heroines. Spontaneous, strong and vulnerable - New York Photographer Hadley Hudson staged the collection fall/winter 12/13 in a Munich apartment. Raw, accentuated contrast and sensitive. Picture processing and layout of this Lookbook followed a likewise objective.

Project:Konea Ra - Pray For Sun

Album Artwork

Album and poster artwork for Konea Ra "Pray For Sun".

Illustrations by Johannes König
Photography by Katharina Reckendorfer

Project:Varta

125 Years Of Varta

Varta is one of the most traditional and recognized brands in mobile accumulators. When we closed our eyes - a task highly recommended for graphic designers starting a new project - a yellow light cone comes to mind. The package of the press-kit for Varta is a tribute to this strong logo. Beyond that we designed a brief 125-years-of-Varta brochure and added a USB stick in shape of AA-batterie.

Project:Levi's Commuter

Invitation for Urban Bikers

We had the pleasure to help häberlein & mauerer with the realisation of the saddle cover for Levi's. This supports the launch of the Levi's Commuter Collection - a men's denim series specifically designed for the cycling urban dweller.

Es war uns eine Freunde unseren Kunden häberlein & mauerer bei der Realisierung dieses Sattel-Schutzes für Levi's zu helfen. Dieser unterstützt den Launch der neuen Levi's Commuter Collection, die speziell für radelnde Stadtmänner entworfen wurde.

Review:Books

Novum: adidas History Book / Power to the People

Feature of two latest Melville projects in the recent Novum magazine: the "adidas History Book" and "Power to the People".

Zwei der letzten Melville Projekte wurden gerade in der aktuellen Ausgabe der Novum veröffentlicht: Das "adidas History Buch" und "Power to the People".

Project:Maloja Catalogue Fall/Winter 2012/13

Catalogue Production For A Sportswear Brand

Maloja is one of the most soul-full brands in outdoor sportswear. Winter season 12/13 catalogue captures Maloja's love for nature, the lonely track or the deserted back road. The actual collection "Hi-society" celebrates the "lifestyle" beyond 1200m sea level. Our editorial design blends into that and is deliberately plain and simple; as in summer the sleeve is of crude cardboard with an improvised cover design: The hard cover version is debossed the soft cover version drawn in ball-pen ink.

Project:Best Of Levi's

Vintage Mailing

This mailing included a stained wooden box with lazer-engraved batwing logo, real photo prints (images were manipulated to appear vintage), a press release printed on extra-thin so called bible paper with matching envelop and a hand-stamped CD sleeve. This project was commissioned by häberlein und mauerer.

Das Mailing umfasst eine gebeizte Holzkiste mit gelasertem Batwing, echte Fotoabzüge im Vintage-Look, eine Pressemitteilung auf Vintage-Papier (sog. Bibel Papier) mit passendem Kuvert, eine hand-gestempelten CD-Stecktasche und wurde von häberlein & mauerer beauftragt.

Project:adidas History Book

The Story As Told By Those Who Have Lived And Are Living It

Inspired by the 60th anniversary of the brand and the registration of the 3-Stripes trademark adidas produced an authorized history book. This unique publication is telling the story of people who contributed and still building up this brand. 148 interviews in 127 locations were conducted.

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contemporary issues