Melville Brand Design |

contemporary issues

Project:Maloja Catalogue Spring/Summer 2011

Catalogue Production For A Bike And Sportswear Brand

Our relationship with Maloja is way older than Melville itself. It was in 2007, at the Maloja booth - a piece of homely turf with emotional heartiness - that three of the future founders of Melville Brand Design swore to take their destiny in their own hands and sail together. Well, it was just an idea at that time, but it turned serious in 2008. The fact that the dream-client-to-be Maloja played hard to get at the beginning only made our wooing become more intense.

Review:Profile

Melville in Novum

Review in the Showroom at Novum 07/10

Project:CamelBak - European Print Advertising

It´s all about hydration

Advertising concept which communicates the advantages of hydration to an endurance-sport athletes. CamelBak is the inventor of hands-free hydration. Melville Brand Design has developed these four motifs with photographer Daniel Sommer and picture editor Gerd Pottendorfer from BilderGut. The rendered video sequences helped simulate the water-splashes. Concept & copy writing: Melville Brand Design.

Project:The Marriage of Heaven and Hell

A creative book project by Johannes König and Jan Voss

William Blake, the English poet, Natural Mystic, painter and idiosyncratic social critic of romanticism acts as the model for The Marriage of Heaven & Hell - the first conjoint project by Johannes König, art director at Melville Brand Design (Munich), and freelance photographer Jan Voss (Berlin). The handmade book links fashion photography, illustration and graphic design in a new way and can be seen for the first time at the urban art fair STROKE.02 in Munich (Sederanger 3/Tucherpark/Raum 3.11) from 27 to 30 March.

Project:Levi's Colors of Noise Tour 2010

Graphic Concept for Levi's Colors of Noise Tour 2010

Graphic concept for the Levi‘s Colors of Noise Tour 2010. Concept and design includes tour posters, flyers, invitations, advertisements, web-banner and promotional materials. The job was commissioned and released in collaboration with Häberlein & Mauerer, Agency for Puplic Relations. After our collaboration in 2009 and 2008, this year we were also responsible for photography. To achieve an authentic visualisation, real liquid paint got pressed through the speakers of the head-phones. Photography: Daniel Sommer, Image Editing: Gerd Pottendorfer, Special Effects: Jan Singh.

News:Projects

Junge Götter in der Fußgängerzone

Daniel Samer und Pavel Sicek sind zwei engagierte Filmemacher mit dem feinen Blick für den Rand unserer Gesellschaft. Wo andere Shopping und Labels sehen, schauen diese zwei genauer hin und werden Zeugen von politischer und religiöser Meinungsäußerung sowie Diskurs, sammeln Flyer und reden mit denen, die täglich in der Fußgängerzone Münchens unterwegs sind.

Project:Levi's Men's Denim leporello

Fits for real dudes

Real dudes are faithful, consistent and sometimes tend to prefer the Classic. As long as we are talking about Denims. Still the problem remains: Which one? For that Levi's offers four solutions, in numbers: 501, 511, 519 and 533. To point fashion-editors to those very numbers - and to express our love to the undestructable demins - Melville Art Director Johannes König sat down with a nail-scissors, cloth, thread and needle to celebrate these numbers. Please see the result below.

News:Melville/Art Projects

Illustrations-Showreel 2010

Gerade ist das Illustrations-Showreel von Johannes König (Art Director bei Melville) fertig geworden. Die Arbeiten werden dieses Jahr unter anderem auf der Stroke 02, dem Bassart Festival und einer 48h Galerie der Galeria Autonomica zu sehen sein.

Das Video folgt nach dem Click...

News:Fonts

Abracadabra - New Font

New Font "Abracadabra" by Johannes König online at Volcano Type

Neuer Font "Abracadabra" von Johannes König bei Volcano Type online

Project:Sony Ericsson Xperia

Einladung / Eventausstattung

Во все более усложняющемся мире инновационный телефон перестает быть культовой вещью, а становится неотъемлемой частью жизни. Xperia™ Pureness лишен всего наносного и избыточного и представляет собой исключительно простое мобильное устройство. Talk. Text. Time.

Dans un monde de plus en plus complexe, un téléphone innovant inverse la tendance. Procurant une exceptionnelle expérience de simplicité. Talk.Text.Time.* Le nouveau Sony Ericsson Xperia Pureness.

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contemporary issues