Melville Brand Design

contemporary issues

Review:Melville/Illustration

Illustrations Reviewed In Reflect Magazine

Review of Johannes´ illustrations in Reflect Magazine

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Project:Oxbow Textile Design 

Textile Designs For Tshirt Prints

Bruce Brown's movie "the endless summer" was released in 1966. In order to honour this piece of art, Oxbow France asked us - 42 years later - to design motifs for a textile collection inspired by this legendary documentary. These motifs are now pieces of the Oxbow Artwork Collection and available in store from summer 2010 on.

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Project:30 Years Grofa 

30 Years Anniversary Book

There is no way around Grofa in the German bike scene. Grofa is Germany´s biggest wholesale dealer and importer of bike parts. It´s Grofa´s 30th birthday this year and on this occasion, Melville Brand Design created two supplements with anniversary products in the RoadBike and TOUR as well as MountainBike and BIKE magazines plus an analogous website (www.30jahregrofa.com).

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Project:Maloja Catalogue Spring/Summer 2011 

Catalogue Production For A Bike And Sportswear Brand

Our relationship with Maloja is way older than Melville itself. It was in 2007, at the Maloja booth - a piece of homely turf with emotional heartiness - that three of the future founders of Melville Brand Design swore to take their destiny in their own hands and sail together. Well, it was just an idea at that time, but it turned serious in 2008. The fact that the dream-client-to-be Maloja played hard to get at the beginning only made our wooing become more intense.

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Review:Profile

Melville in Novum

Review in the Showroom at Novum 07/10

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Project:CamelBak - European Print Advertising 

It´s all about hydration

Advertising concept which communicates the advantages of hydration to an endurance-sport athletes. CamelBak is the inventor of hands-free hydration. Melville Brand Design has developed these four motifs with photographer Daniel Sommer and picture editor Gerd Pottendorfer from BilderGut. The rendered video sequences helped simulate the water-splashes. Concept & copy writing: Melville Brand Design.

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Project:The Marriage of Heaven and Hell 

A creative book project by Johannes König and Jan Voss

William Blake, the English poet, Natural Mystic, painter and idiosyncratic social critic of romanticism acts as the model for The Marriage of Heaven & Hell - the first conjoint project by Johannes König, art director at Melville Brand Design (Munich), and freelance photographer Jan Voss (Berlin). The handmade book links fashion photography, illustration and graphic design in a new way and can be seen for the first time at the urban art fair STROKE.02 in Munich (Sederanger 3/Tucherpark/Raum 3.11) from 27 to 30 March.

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News:Projects

Junge Götter in der Fußgängerzone

Daniel Samer und Pavel Sicek sind zwei engagierte Filmemacher mit dem feinen Blick für den Rand unserer Gesellschaft. Wo andere Shopping und Labels sehen, schauen diese zwei genauer hin und werden Zeugen von politischer und religiöser Meinungsäußerung sowie Diskurs, sammeln Flyer und reden mit denen, die täglich in der Fußgängerzone Münchens unterwegs sind.

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Project:Levi's Colors of Noise Tour 2010 

Graphic Concept for Levi's Colors of Noise Tour 2010

Graphic concept for the Levi‘s Colors of Noise Tour 2010. Concept and design includes tour posters, flyers, invitations, advertisements, web-banner and promotional materials. The job was commissioned and released in collaboration with Häberlein & Mauerer, Agency for Puplic Relations. After our collaboration in 2009 and 2008, this year we were also responsible for photography. To achieve an authentic visualisation, real liquid paint got pressed through the speakers of the head-phones. Photography: Daniel Sommer, Image Editing: Gerd Pottendorfer, Special Effects: Jan Singh.

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Project:Levi's Men's Denim leporello 

Fits for real dudes

Real dudes are faithful, consistent and sometimes tend to prefer the Classic. As long as we are talking about Denims. Still the problem remains: Which one? For that Levi's offers four solutions, in numbers: 501, 511, 519 and 533. To point fashion-editors to those very numbers - and to express our love to the undestructable demins - Melville Art Director Johannes König sat down with a nail-scissors, cloth, thread and needle to celebrate these numbers. Please see the result below.

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